斯堪的纳维亚旅游局(简称:STB)是丹麦国家旅游局和挪威国家旅游局在大中华区的联合办事处,负责两国旅游的官方推广。STB主要职责包括市场调研、开展公关和推广活动、为本地旅游从业者提供培训和相关支持,并最终推进斯堪的纳维亚地区旅游产品的销售。
Scandinavian Tourist Board (STB) is a joint initiative by the national tourist boards of Denmark and Norway. STB is responsible for promoting the Danish and Norwegian tourism in Greater China.The main tasks of STB include producing market intelligence, carrying out promotional and PR activities, educating and supporting the local travel trade, and thus ultimately boosting lucrative, high-end tourism to Scandinavia.